The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes par Margaret Mark

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes par Margaret Mark

Titre de livre: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Auteur: Margaret Mark

Broché: 384 pages

Date de sortie: February 1, 2001

ISBN: 0071364153

Éditeur: McGraw-Hill Professional

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Margaret Mark avec The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Full description